Events management - managing exhibitions within events
ID:CVEMX

Video Overview

Trade and consumer exhibitions, when organised properly, provide excellent opportunities for introducing buyers to sellers and sellers to buyers. The benefit of a wide range of buyers and sellers being in one place over a fixed time-period is invaluable in many industries. Exhibitions range from multi-million dollar shows with wide-ranging commodities to fairly conservative shows with limited exhibitors in a specified field. Regardless of size, the same principles apply. This tutorial will examine the two main principles determining the success of an exhibition. 1. Drawing enough interest from the paying public, and 2. Securing exhibitors willing to pay in order to exhibit their goods.