The basics of consumer behaviour decision making
ID:CVBCB
Video Overview
We are all consumers. Every day, we buy and consume something. Whether it is only a bottle of water or a more expensive item such as a laptop, there is always some form of decision-making involved in a purchase or the use of a purchase. How we make these decisions are influenced by a number of factors such as our culture, sub-culture, or the influence of a friend or a family member.
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