Analysing a target market

Video Overview

Analysing a target market is not as easy as it seems.  For a marketer this is one of the most important aspects when building a marketing strategy.  By knowing what the target market’s profile looks like, the marketer will be able to effectively align the marketing strategy to the markets abilities.  In this video we will look at the components that have an influence on the physical environment of the business.  We will also look at how to effectively analyse a diverse market such as the South African market.

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