Creating rich content
ID:CVRIC
Video Overview
In the old days communication was mostly done through the traditional means of advertising on radio and TV and through some key events. It was expensive to do on a regular basis but companies could take their time to plan a strategy and deliver it on time. There wasn’t as much time pressure as today and content from a campaign would last much longer. The audiences were not as educated and demanding and it was possible to sell almost anything by using a picture of a baby. This video discusses how in today’s world of instant gratification, a bored and demanding audience and a limited window to make an impact, it’s vital that any PR strategy needs to contain very rich content.
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