What is personal branding?
ID:CVBRA
Video Overview
Personal branding is a relatively recent development in the sphere of brand management and is quite peculiar in that it talks about human beings as brands in and of themselves. The approach that personal branding adopts is quite similar to how we would establish corporate brands – build a brand, formulate a brand strategy, build brand awareness, gain the audience’s trust and build brand equity by delivering on the brand promise every single time. This time, however, the product is one-of-a-kind: the product is you.
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