External environmental analysis
ID:CVEEA
Video Overview
The external environment impacts on the growth and profitability of the organisation. Major political events such wars, the strength of separate nations’ economies at different times, and the emergence of new technologies are a few examples of conditions in the external environment that affect organisations throughout the world. These and other external environmental conditions create threats to and opportunities for organisations that, in turn have major effects on their strategic actions. Regardless of the industry, the external environment is critical to the organisation’s survival and success.
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