Corporate strategies and growth strategies
ID:CVCSGS
Video Overview
Corporate strategy begins with a study of the various strategic alternatives available to the organisation, and the means by which that alternative will be chosen. Even though strategic management is based on objective and calculated decisions, the environment is still flexible and changing. This tutorial serves to outline the various strategic alternatives that might be available to an organisation in deciding where it wants to go, and to assist in ways to close the planning gap. The attractiveness of particular alternatives will be affected by the objectives of the organisation. In this tutorial alone we will not be able to discuss all of the strategies, but will outline them all, and discuss in detail corporate strategies, growth strategies, and external growth strategies.
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