The marketing environment and function
ID:CVMEF
Video Overview
An organisation, broadly defined, is a group of people working together to achieve a common goal. The marketer’s starting point is to consider the type of organisation which will form the framework for the organisation’s marketing strategy. There are business organisations, government organisations and non-profit seeking organisations. The type of organisation will affect the marketer’s planning. In relation to this, this tutorial looks at the marketing environment and function.
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