Place in the marketing mix
ID:CVPLM
Video Overview
In this tutorial, we will discuss the role that place or distribution plays in marketing a product. We will first give a definition of what we mean by “place”. We will follow this with an explanation of how place fits into the marketing mix and then we will look at the different distribution channel options that organisations have. To conclude, we will illustrate how you decide which distributions channels are best for your product.
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