Price in the marketing mix
ID:CVPRI
Video Overview
In this tutorial, we will discuss the role of price in the marketing mix. We will begin by understanding what a pricing strategy is in marketing terms, and then we will describe the information you need to develop a pricing strategy. Lastly, we will talk about the variety of pricing strategies that are commonly used by business.
Member Area
UNREGISTERED? - CHOOSE A PLAYLIST TICKET
Please note
Internet access is required to view this product. You will be required to stream the online videos, which means you will incur data charges. Charges fluctuate depending on the length and complexity of the video.
These subscriptions will auto renew. E-mails will be sent to you 10 days before as a warning that it's about to auto renew. If you wish to cancel a subscription, you can visit 'Member Area - My Tickets and Subscriptions', where you can exercise the option to cancel.