Does radio advertising work?
ID:CVRAD
Video Overview
The average adult person, on waking up in the morning, switches on the radio, or sometimes these days – the TV. If you think about it, on music stations at that particular time of the morning, there are weather reports, traffic reports, business reports, all sorts of reports, interspersed with music and lively chatter and of course many advertisements. Sometimes there could be as many as three or four in batches. Of course all the reports are preceded and followed by 15 or 30 second adverts as well. This video looks at how much advertising we are exposed to.
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