Analysing the South African market
ID:CVASM
Video Overview
Just analysing the business environment and its effect on the consumer is not enough. Knowing your market is crucial for the success of a marketing strategy. South Africa is a country of diversity, with nearly 52-million people and a wide variety of cultures, languages and religious beliefs. Not only is South Africa divided by its population, its geographical division also differentiates it. This video looks at this more closely.
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