Key elements of successful international branding
ID:CVKES
Video Overview
Brands that have an international footprint have not achieved this repute by sheer luck and cross-pollination. It takes a carefully crafted strategy to ensure that a brand enjoys international success. There are naturally, a few must do’s in order for a brand to survive and be recognised in the endless number of products and services on offer. This tutorial looks at some common characteristics of global brands.
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