What is the Just Noticeable difference theory?
ID:CVMLA
Video Overview
Marketing has become a highly technical area of study. There are many psychological aspects to be considered when designing a marketing campaign. Concepts such as perception, persuasion, motivation and cognition must all be carefully deliberated in order to achieve success in motivating the consumer to purchase a particular product or service. To complicate matters further, we also have to consider legislative provisions which may impact on the marketing campaign. For example, some forms of marketing which were once legal are now illegal. Add complex market research to the recipe and you can see why marketing and consumerism is such a highly specialised field requiring expert knowledge.
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