Corporate and functional plans
ID:CVCFP
Video Overview
Planning for the future is essential for any organisation. It is important to assess where and how the organisation should change and develop in the light of market opportunities and competitive threats but there are lessons to be learnt about their appropriateness to certain strategic opportunities. All managers plan how they might achieve objectives; however there is a clear distinction between the informal planning that occurs in one’s head – and the activity of formalised planning systems. In this tutorial, strategic planning is looked at in the two areas of corporate and functional plans.
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