What is strategic piggybacking?
ID:CVWSP

Video Overview

This tutorial is entitled – What is strategic piggybacking? Piggybacking can be described as copying another organisation’s original innovations at minimal cost. Second movers often wait for their competitors to design an original product, let them launch it and then iron out the wrinkles - before they jump on the band wagon so to speak and make a replica of it – all at minimal expenditure to themselves. But this is not the type of piggybacking we will be looking at. What we are going to focus on in this tutorial is strategic piggybacking as a useful strategy for not-for-profit organisations. The meaning of strategic piggybacking in this sense refers to the development of a new activity that will generate the funds necessary to make up the difference between revenue and expenses.