Copywriting for print advertising
ID:CVCPA
Video Overview
The point of advertising is to sell products, services or even ideas. Print advertising is one of the oldest forms of advertising. Despite the advent of new technologies, writing copy for print advertising remains a core skill for an advertising copywriter. While the foundational writing skills remain the same for any form of copywriting, successful print advertising copy employs a few specific techniques and formats. This video will briefly summarise the different copy elements required in writing copy for print advertising.
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